Shine a light on domestic violence with Newhouse
Thank you to everyone who shined for survivors in October 2024!
October is Domestic Violence Awareness Month, a time to recognize the brave children and adults in every community who are affected by abuse. The National Day of Action (aka Purple Thursday) was Thursday, October 17, 2024. Thank you for supporting survivors and families in KC by shining a light on the strength of survivors in October and throughout the year.
1. SHINE
People requested purple light bulbs to shine at home/work in October.
2. SHARE
People posted photos on social media and challenged others to shine.* Tag us!
>> Those who used #NewhouseKC had their photo show on a billboard, thanks to Lamar Advertising!*
3. GIVE
Give a lifesaving donation of any amount. Every dollar counts!
$10 covers light bulb shipping
$25 provides toys to kids
$50 provides healing therapy
special thank you to the william g. mcgowan charitable fund
that provided a match for part of October!
The Match was met! We had an incredible gift of a $35,000 1:1 Challenge Match and thanks to our friends at the Fred and Jami Pryor Foundation, much of the match was met. Then our community stepped forward and raised the final $5,000 and unlocked the rest of this impactful grant. Thank YOU for supporting survivors!
Ways TO SHARE!
Sample Post: CHALLENGE SOMEONE
I am shining a light on brave survivors of domestic violence with @newhouse_kc for DV Awareness Month. I shine for the 55+ children and adults living at Newhouse. I challenge @friend to shine with me and share a photo to help survivors and Newhouse, KC’s first DV shelter. 💜 newhousekc.org/shine #NewhouseKC
Sample Post: I’M SHINING
I am shining a light on domestic violence with @newhouse_kc for DV Awareness Month. Today, over 55 children and adults call Newhouse their temporary home, but many more people in KC need safe shelter. Join me in shining a light on brave survivors! 💜 newhousekc.org/shine #NewhouseKC
>> Be sure to use @newhouse_kc for Instagram, @NewhouseKC for Facebook, and @Newhouse for LinkedIn.
* By using #NewhouseKC or tagging us in your post, you agree that Newhouse may share or feature your content on digital billboards or other marketing materials. For any questions, please feel free to reach out to Rachel. 🙂
Thank you to Lamar Advertising for their generosity in helping us shine purple for survivors!
2024 “Shine A Light with Newhouse” Campaign
700 Light Bulbs
We gave out 700 purple light bulbs for people to shine at home or work.
KC Goes Purple
30 buildings shined purple in downtown and across KC.
Digital
Billboards
Billboards featured photos, thanks to Lamar Advertising.*
> Use #NewhouseKC.
Survivor
Spotlight
We are literally shined a light on survivors. See photos and read stories of strength.
> See more below.
Why Do We Shine?
- Domestic violence is a community health issue.
- 1 in 3 women and 1 in 4 men will experience abuse at some point in their lives.
- In 2023, 17,086 requests for help in the KC region went unmet due to a lack of resources.
- By working together, we can stop the cycle of abuse, address the barriers that feed it, and create generational healing.
Shining A Light on Survivors at Newhouse
This year, we are literally shining a light on brave survivors at Newhouse. We held a photo shoot where survivors stood behind a purple curtain with a light shining on them as they shared different poses and words of wisdom.
We asked them “What would you say to someone who is facing domestic violence?” Below are four of the survivors sharing their advice as people who are currently healing from abuse, wanting others to know they are worthy.
“Seek help through therapy.”
[Gives a hug]
“Stay strong through the trials and tribulations.”
“It seems hopeless but believe in yourself and you can get out of it.”
